ABOUT ME
I am a passionate professional specializing in brand & digital marketing
I have spent the last five years of my career helping build brands' identities to connect them with their target audience in an authentic way.
I am:
- Obsessed with industry and marketing trends
- Always looking to push the status quo
- The ultimate hype person for your brand
I have worked with a variety of businesses across multiple industries, including: Consumer Packaged Goods (CPG), healthcare, and the public sector.
Expertise
- Marketing Strategy
- Data Analytics
- Performance Marketing
- Retention Marketing
Background
WakeWater Beverage Co.
Brand Manager, 2021-2022
Nuun & Co.
Sales Manager, 2020-2021
Field Marketing Manager, 2018-2020
Perth District Health Unit
Student Health Inspector, 2018
- Content Creation & Content Strategy
- Project & Stakeholder Management
- Influencer Marketing
Anova Fertility
Patient Services Coordinator, 2017-2018
Previous internships at:
Region of Peel
Region of Waterloo
Manulife Financial
University of Waterloo
Product Launch
Creation & launch of The Sampler: a 4 pack of WakeWater designed to promote new customer trial as outlined to our LinkedIn audience here.
- Integrated campaign utilizing: earned influencer marketing, email, organic social media, and paid channels (Instagram, TikTok)
- 750K+ organic impressions
- 300% increase in website traffic during campaign duration
- Increased new customer acquisition by 20% year-over-year
work
Paid
Campaign
Performance marketing campaign focused on introducing WakeWater to new consumers.
- Created strategy, audience segmentation, and content for paid channels (Instagram, TikTok)
- Monitored results including A/B testing of CTAs
- Increased new customer acquisition by 10% during length of campaign
Email Marketing
Implemented post purchase, abandon cart, and browse abandonment email flows.
- 10% increase in revenue after implementation
- Used A/B testing to determine most compelling copy, imagery, and discount offers
- Contributed to increasing year-over-year customer retention rate to over 60%
Experiential Marketing & Events
Managed full experiential marketing programs, including: sponsorship agreements, graphics and copywriting for event partners, staffing, execution, and extensive post event reporting.
Events included:
- TCS Toronto Marathon
- Spartan Race Blue Mountain
- The Ride to Conquer Cancer
- Lululemon 10K and Lululemon Legacy Relay
I'd love to help craft your brand's digital identity.
resume
say hello to me in
Toronto, Ontario
book 30 minutes with me
gimme a call
(647) 458- 5007
send me an email
connect with me on linkedin